Innovative Life Sciences Advisory Solutions

Innovating in Healthcare and Pharma through Strategic Partnerships

IGEA Healthcare is a life sciences advisory firm dedicated to fostering innovation in Switzerland, the UK and Italy, through integrated innovative and ethical healthcare data and analytics solutions in areas such as Neuroscience, Oncology, Immunology in Pharma, Food and MedTech sectors.

We help you find, assess and integrate the right business partners and vendors in line with your organisation strategic goals and constraints in areas like:

Data and Digital Solutions across Commercial, R&D and Business Development

To be able to make more informed, strategic and faster decisions, streamline and integrate various software and apps.

(In and Out) Licensing Deals

Decide which are the most relevant product candidates and target firms for your key TAs and for your overall business goals and how does their profile fit with your own organisation's structure, culture, management and strategy.

Medical and Marketing Omnichannel Set-up, Delivery and Analytics

To completely redefine HCP engagement, to craft relevant customer journeys, understand channel-specific performance, to measure ROI, Brand Health and more.

When compared to other industries, strategic partnerships in Pharma seem more successful according to industry experts, with a 50 - 60% success rate, compared to just 20% - 40% in other areas. The higher the cultural differences and the more divergent the ways of doing business, the higher the chances of failure are. That is why before any type of important deal or partnership, an organisation should undertake an in-depth strategic vendor and/or target assessment - to assess fit from various perspectives and mitigate risks, ultimately ensuring those vendors become long term synergistic partners, not foes.

Unlocking Value in Commercial Operations

We drive strategic innovation in Commercial Operations in areas such as Medical and Marketing Omnichannel Strategy, Delivery and Analytics

Reporting and Analytics

We help you achieve competitive advantage through in-built innovation value chains and innovation processes in order to create and capture value across all necessary channels and Commercial business functions (Sales, Distribution, Marketing and Medical Affairs).

We appreciate organisations can be unique in their business structure and design, size, culture and strategy. Yet, an integrated and data driven approach in all these functions which manage the commercialised portfolio is more than ever paramount for brokering knowledge, fostering (sustainable) innovation, unlocking and creating value through synergies between functions and ensuring overall business viability and growth in an ever changing volatile external environment.

Commercial Excellence and Integration

From Exploration phase to the Business Case Development and Approval and through Discovery and Preparation, Recruitment, Planning, Onboarding and Training/Knowledge Transfer - we can support and manage all the stages of designing and building amazing Reporting and Analytics teams.

We can also help with choosing the best metrics for Omnichannel Reporting, Brand Analytics, Customer Interaction Reporting, Market Access Reporting and overall Insights & Analytics.

Lastly, depending on your business size and complexity, we can help you choose and assess key vendors for external data, software and analytics and best tailor their services to your specific organisational needs.

Target Audience

Pharma, Biotech and MedTech companies need not only patient-centric approaches but also audience-centric approaches, where knowing your key HCP segments (including their beliefs, behaviours and channel preferences) is key to optimising the engagement and ultimately to business success.

We help clients design and implement their Omnichannel strategy, chose the best tools and platforms for analysing and optimising Omnichannel campaigns, strategically assess different Omnichannel related software and delivery vendors as well as assess ethical issues related to Marketing and Medical Omnichannel campaigns and embed relevant governance frameworks.

Pharma companies that have implemented an effective Omnichannel strategy and are delivering Omnichannel campaigns have noticed an increase in sale revenue of up to 15% (Aktana Research, 2022). On the other hand, using advanced Analytics and AI in Omnichannel strategy can lead to a 15-20% increase in ROI (return on investment) and up to 20% revenue growth.

Research & Development Solutions for the Future

We provide expert guidance in Life Sciences to drive responsible innovation and business growth for clients, while integrating old and new knowledge and solutions

R&D Business Innovation

Our team assists in navigating research challenges from a management perspective to help you build organisational capacity for innovation and ensure you both capture and create value in your R&D function through a variety of tools.

Product Pipeline & Portfolio Analysis and Management

A company may have stellar scientific descriptions of its products and candidates, but how about their past, present and future financial performance? how do they compare to similar drugs from competitors? are there any inherent market, business or health risk and if yes, how could they be mitigated?

Our advisory services include insights into bioethics and data & AI ethics ensuring both responsible and effective R&D innovation practices, aware of current socioeconomic, business and ethical paradigms.

We also work with organisations to design and implement relevant biodata governance frameworks and R&D project management frameworks.

Bioethics and Biodata Governance

In a market where only about 10% of drug candidates in development successfully navigate through all phases of clinical trials and regulatory approval to reach the commercialisation phase (IQVIA, 2024), we work with businesses to help them create capacity for innovation, improve decision making and improve the odds of long term sustainable success.